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Velocity Vista Lounge

  • Drive Business Forward


The decision to select the colossal three-story tent overlooking the race tracks as the event venue was driven by its expansive space and premium views which allowed for an ambitious metamorphosis into a mesmerizing neon wonderland. The design team deftly capitalized on the venue's unparalleled vantage point, harnessing the high-octane energy and breathtaking views of the races to create

a stunning backdrop for an awe-inspiring theatrical display of luminescence. The juxtaposition of the electrifying atmosphere of the races with the meticulously crafted neon installations resulted in an immersive and unforgettable experience.


The challenge was to encapsulate the essence of Las Vegas' vibrant nightlife into an exclusive hospitality experience. It required an ingenious blend of luxury, entertainment, and Heineken's brand identity, all within the dynamic atmosphere of a world-class Grand Prix event.

Blueprint Studios brought the exhilarating Heineken House to life at the Formula 1 Heineken Silver Las Vegas Grand Prix. Situated in the electrifying South Koval Zone, this three-story structure was crafted to be a beacon of luxury and energy, reflecting the city's infamous nightlife within the fast-paced world of Formula 1.


The Heineken House became the Grand Prix's heart, a hotspot offering exclusive views and a full-scale nightlife environment. Its three-day access ticket became a coveted passport to an unmatched Formula 1 experience. The neon and LED installations throughout Pier 27, combined with interactive food stations and a selection of premium cocktails, delivered an event that echoed the race's thrill with

the sophistication and zest unique to Heineken's brand.


Blueprint Studios' solution was to design a tiered venue offering breathtaking terrace views over the Koval Straightaway, along with an all-inclusive food and beverage service highlighting Heineken Silver. DJs and live performances infused the space with a pulsating rhythm, elevating the Grand Prix experience to new heights of festivity.

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