Mastering color in corporate branding requires a keen understanding of color profiles, the influence of substrates, and how to achieve that perfect shade of black. This guide helps you navigate the color matching process for your brand's print materials, ensuring accuracy and consistency.
Understanding Color Profiles
Different color profiles serve varying purposes in design:
1. Hexadecimal Colors (Hex): Common in web design, Hex colors are six-digit, three-byte hexadecimal numbers (e.g., #ff0000 for red). However, they are not suitable for print.
2. Red-Green-Blue (RGB): Your computer screen uses RGB to produce colors. Since RGB uses light to create colors, it's not ideal for print.
3. Cyan-Magenta-Yellow-Keytone (CMYK): The print industry primarily uses the CMYK color system. However, colors may slightly vary between printings due to different factors like press operators or press types.
4. Pantone Matching System (PMS): The Pantone system provides precise color consistency. Pre-mixed using specific formulas, PMS colors are the go-to choice when exact color replication is required.
Generally, CMYK is used for full-color prints and PMS for spot color. However, processes like sublimation, which use RGB colors, may be exceptions.
Substrate's Influence on Colors
The type of substrate, or material you print on, significantly influences the color outcome that is why color matching is critical for print colors in Corporate branding. The ink isn't fully opaque, so the color of your chosen substrate will subtly show through and impact the print color. Bright white stock, for instance, will make full-color designs appear more vibrant than an ecru stock. The substrate's texture can also affect how the color is absorbed and appears. Always consider the substrate's color and texture when planning your print materials.
The Secret to Rich Black in Full Color Prints
Achieving a rich black can make other colors pop more vividly. For full-color prints, using a mix of 80% cyan, 80% magenta, 80% yellow, and 95% black results in a black that appears as dark and rich as possible.
Perfect color matching in corporate branding might seem intricate, but understanding these basics can help you wield the power of colors effectively. With this knowledge, you can ensure your brand's print materials are visually striking, consistent, and truly representative of your brand's identity.
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