Sustainable Event Design at the California Academy of Sciences: Big Bang | Islands 2030 Gala
Sustainable Event Design at the California Academy of Sciences: Big Bang | Islands 2030 Gala
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Tradeshows
Natural Beauty
INSIGHTS
Delving into the philosophy of Bobbi Brown, the insight was clear: beauty should be truthful and empowering, celebrating individuality with products that bring out the best rather than conceal. This principle guided every design decision, from the layout that encouraged interaction and discovery to the storytelling elements that shared the narrative of the brand's pioneering approach to beauty. Recognizing the brand's
legacy of brown-based lipstick shades that compliment a wide array of skin tones, the design aimed to reflect this inclusivity. The space was more than just a display; it was an educational encounter that echoed Brown's dedication to teaching consumers about the beauty in simplicity. This approach informed the arrangement of products, ensuring that each item was not only seen
but experienced in a way that resonated with Bobbi Brown’s foundational message.
CHALLENGES
The central challenge was to create a tradeshow environment that encapsulated the full range of Bobbi Brown's lipsticks and effectively narrated the brand's ethos and innovation. The space needed to not only showcase the products but also communicate the story of natural beauty and empowerment behind them.
The Bobbi Brown Cosmetics showcase at a prominent tradeshow was an embodiment of the brand's philosophy—celebrating natural beauty with simplicity. The space was an homage to Bobbi Brown's revolutionary line of lipsticks, which heralded a shift in the beauty industry. The design was curated to reflect the diversity of the lipstick range, while also conveying Bobbi Brown's commitment to authenticity and elegance.
HIGHLIGHTS
Taking inspiration from the Bobbi Brown's approach to beauty, the space was characterized by its central lipstick display stands, where each lipstick was presented as a piece of art. The acrylic layers created an immersive experience, casting a soft glow that invited closer inspection and interaction. With each product carefully positioned, the design facilitated a journey through the brand's history
and product evolution, allowing for storytelling through the arrangement itself.
SOLUTIONS
Embracing the brand's vision, the tradeshow space was designed with premium materials, featuring sophisticated displays and multi-layered acrylic edges that diffused light enchantingly. Color played a pivotal role, drawing visitors into the world of Bobbi Brown where each shade was a testament to the brand's core belief: that makeup should enhance, not mask, a woman's natural beauty.
